Tasked with launching Etude House in the Middle East, our strategy aimed to establish a unique brand identity that celebrated the diverse range of makeup and skincare products on offer. We maintained the brand's vibrant and cheerful tone by creating tailored content through monthly campaigns, hosting regular contests, fostering influencer partnerships, and engaging live with our audience during events. The campaign unfolded from an exciting influencers' trip to Korea to a pre-launch event in Dubai attended by 50 key opinion leaders (KOLs), influencers, and media representatives. Finally, we celebrated the grand launch in Dubai, Saudi Arabia, and Kuwait. The outcome was phenomenal, as reflected in the rapidly growing fan following and high engagement across all platforms. Etude House made a resounding entrance into the Middle East market, leaving a memorable mark on the beauty scene.