FLC Blog

FLC Talks

Providing meaningful insight from our industry experts to make your campaign alive.

Recent Posts

  • Marketing spend has been shifting to Below-the-line! Posted in: Brand Activation - The shift in marketing spend from mass media branding efforts to targeted, direct response marketing, including interactive marketing, is happening in front of us. Simply said, above-the-line marketing that utilizes generic messages to build awareness is no longer the best way to influence customer behavior. Below-the-line initiatives are more successful because they stress targeted and […]

Looking for a better way to
reach your audience?