Here are a few tips that can help level up your social media content strategy:
2020 transformed Shopper Marketing in ways that people could not have predicted. It has always aimed to reach shoppers as close to the purchase point as possible using displays, engagement activations and eye-level shelf space to influence shoppers as they made purchase decisions in-store.
Did you know that brands and businesses will spend up to $15 billion on influencer marketing by 2022? Influencer marketing has grown quickly the past years and is now of very high importance and virality on social media platforms; as 89% of marketers state that their ROI through influencers is better than any other marketing channel.
A common question asked by today’s marketer is, ‘Is it important for me to have a content marketing strategy for my business?’ More often than not, the answer is, ‘YES, definitely!’. In today’s blog post below, we will explore more on the what, the why & the how: ‘What is a content marketing strategy’, ‘Why it’s important’ and ‘How you can go about implementing an effective strategy’.
So, you’re done with the visuals, wrote down those captions, finalized the social content calendar for the month, and finally posted, what’s next?
People are next! Building an authentic connection with your brand’s fans, customers, and target audience is what Community Management is all about!
The marketing industry as we know it has changed a lot since 2019. The onset of the pandemic spurred us all out of our comfort zones, much faster and with more ease, than anticipated.
Restrictions increased, shopper behavior changed, spending was slashed and ecommerce platforms grew. There was also more focus on health/ protection and the need for social distancing, avoiding personal contact at any cost, meant that the marketing industry took a big hit – especially brand activation.