2020 transformed Shopper Marketing in ways that people could not have predicted. It has always aimed to reach shoppers as close to the purchase point as possible using displays, engagement activations, and eye-level shelf space to influence shoppers as they made purchase decisions in-store.
And now, the way people are shopping is changing, and sustaining brand loyalty is disrupted the traditional choices on daily basis.
Most brands have taken advantage of this situation taking proactive decisions to be present instantly and push their products online to cope with the unprecedented shopper demands. Each brand is aiming to create a noise louder than the other to enter the shopper’s mindset to purchase.
In order to sustain, brands will need to focus on creating innovative online shopping experiences that make life easier for their end shoppers, reinventing traditional shopping experiences, and bringing their brand to life in new ways possible NOW.