The marketing industry as we know it has changed a lot since 2019. The onset of the pandemic spurred us all out of our comfort zones, much faster and with more ease, than anticipated.
Restrictions increased, shopper behavior changed, spending was slashed and ecommerce platforms grew. There was also more focus on health/ protection and the need for social distancing, avoiding personal contact at any cost, meant that the marketing industry took a big hit – especially brand activation.