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Posts of: Nidhi Sehgal

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Redefining Shopper Marketing

Redefining Shopper Marketing

Redefining Shopper Marketing

  • 0
  • May 19, 2021
  • Written by Nidhi Sehgal
  • Integrated Marketing, Shopper Marketing

2020 transformed Shopper Marketing in ways that people could not have predicted. It has always aimed to reach shoppers as close to the purchase point as possible using displays, engagement activations and eye-level shelf space to influence shoppers as they made purchase decisions in-store.

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