With 63 million users of Instagram in the Middle East, finding the right social media content to promote your business is vital
Here are a few tips that can help level up your social media content strategy:
Here are a few tips that can help level up your social media content strategy:
- User-Generated Content (UGC)
UGC-centric content is always a good content bucket to incorporate into the calendar as it’s guaranteed to attract new followers, and retention in existing customers.
Recent findings show that 90% of consumers worldwide [A1] [K2] trust UGC to help influence their purchasing decisions.
Creating a branded hashtag for customer reposts will encourage the community to engage and tag the brand.
- Instagram Reels
Instagram Reels is the latest feature for users to create 15 to 30-second video clips set to music.
According to Instagram, Reels is a new way to create and discover short, entertaining videos on the platform. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
The latest feature is similar to TikTok’s look and feel, and it’s been growing by the second it launched[A3] [K4] . Reels offers a lot of potential for brands to tap into a wider community and increase awareness[A5] .
So, how does the algorithm work for Reels?
It prioritizes content from the accounts you interact with the most, as well as the type of posts you typically engage with.
Beyond the home feed, Instagram serves suggested IGTV videos and Reels in relevant Explore pages, including the new Reels tab.
- Behind-the-scenes
Behind-the-scenes content is perfect to showcase the inner workings of a brand. Giving your followers a sneak peek into the brand’s daily processes can trigger interest among followers in how events are done or products being packaged.
- Holiday Celebrations
There are plenty of International and National celebrations that you can include in your social media calendar. Holidays are great for sharing relevant and timely content[A6] that relates to your brand, product/service, or industry.
Brands can commemorate National days for example while incorporating special offers and deals during the holiday.
- Challenges and Competitions
Challenges on social media are the easiest way to be on-trend. It also provides the community with fun while also expanding your reach and impressions. Incorporating challenges into a social media calendar can help the brand stand out and gain traction
- Testimonials
Posting testimonials help the brand gain trust, also it encourages the community to share their own stories for a chance to be highlighted on the page. In turn, this allows the audience to become lifelong brand ambassadors. [A7] [K8]
- Interactive Stories
Creating fun and playful stories on Instagram to sustain the community and delight the audience is key.
- Adding stickers and GIFs to the stories makes it more interesting and creative.
- Use of poll stickers to learn specifically about your audiences.
- Make quizzes by using the quiz sticker to create multiple-choice questions for your followers by testing their knowledge on your products and services.
