Programmatic Advertising: Ultimate 2022 Guide

FLC Group - Programmatic Advertising
Programmatic Advertising

What is programmatic advertising?

Programmatic advertising is the automated transaction of buying and selling advertising online. It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and placing ads on a publisher’s site.

Why choose programmatic marketing?

Following are the list of the benefits of programmatic advertising

  1. Real Time Bidding – Programmatic advertising allows us to make campaign adjustments at any point, in real time
  2. Efficiency – With the help of automation, it speeds up the process of buying and displaying ads online. Once the ad placements are purchased and the design work is complete, you can start generating new clicks or purchases right away.
  3. Transparency – In programmatic advertising, we have access to the purchase price of an ad, the platform it’s running on, the number of impressions, clicks, and other interactions. Also, you can access audience browsing and buying habits.
  4. Variety of channels – With programmatic advertising we can reach our target audience across many different channels:
    • Display
    • Video
    • Mobile
    • Native
    • CTV and more

How much does programmatic advertising cost?

Programmatic is typically traded on a CPM basis, meaning the cost per 1,000 ad impressions.

CPMs can range wildly based on the quality of the list and the level of targeting.

The higher the quality of inventory, or the more specific you want to be in your targeting, the higher the price.

Prices also vary by industry, device, format, and placement on the page.

On average, programmatic CPMs range from around $0.50 to $2 CPM.

The low cost of programmatic offers an enormous benefit for small businesses with limited marketing budgets.

If you’d like to know more about Programmatic advertising check out our website and feel free to reach out to us