5 Ways How Social Media Has Changed Dubai Businesses

5 Ways How Social Media Has Changed Dubai Businesses

Dubai is a city that has always been at the forefront of innovation and modernization. With the advent of social media, Dubai has quickly recognized the potential that these platforms have to offer in terms of economic, social, and cultural development.

Social media has become a powerful tool for Dubai’s businesses and individuals to connect with their audiences, promote their brand, and grow their networks. Here are some of the ways in which social media has changed the way businesses and individuals interact in Dubai:

Increased Exposure

Social media has provided a platform for businesses to promote their brand to a wider audience. Companies can reach potential customers beyond their traditional geographic boundaries, and showcase their products or services through visually appealing content. For example, SALT is a popular food truck and restaurant chain in the Middle East, and their social media presence, particularly on Instagram, has been instrumental in their success and growth.

Social media has allowed small businesses to compete with larger, established brands, as it has lowered the barriers to entry for marketing and advertising.

Better Customer Engagement

Social media has opened up channels for businesses to interact with their customers in real-time. The Palm Royal actively responds to customer inquiries, comments, and feedback in a timely manner.

The hotel also encourages guests to share their experiences by creating hashtags and incentivizes user-generated content. Companies can respond to inquiries and feedback almost instantly, providing a personalized experience for customers which improves customer loyalty and retention, as well as providing valuable insights for businesses to improve their products and services.

Scalable Influencer Marketing

Social media influencers have become an integral part of Dubai’s marketing industry. These individuals have a strong presence on social media platforms and have built a loyal following. Sephora partners with influential fashion & makeup bloggers, Instagrammers, and YouTubers who have a significant following and influence in the fashion & makeup industry.

These influencers create content featuring Sephora accessories, and share it with their followers. Brands can leverage these influencers to promote their products or services to their followers, which can result in increased brand awareness, credibility, and sales.

Social Commerce Growth

Social media platforms such as Instagram and Facebook have introduced new features that allow businesses to sell products directly on their platforms. L’afshar maintains an active presence on Instagram, where they regularly post high-quality visuals showcasing their hand bags.

They leverage Instagram’s shopping features, such as product tags and swipe-up links, to enable seamless shopping experiences for their followers.This has transformed social media from a marketing tool to a sales channel, providing an easy and convenient shopping experience for customers.

Cultural Exchange

Social media has allowed individuals from diverse cultures and backgrounds to connect and share their experiences.

Emirates uses social media to connect with people from all over the world and to promote its brand. And this has helped many Dubai businesses to harness the social media cultural exchange power to expand their market reach, cultural sensitivity and adaptation, cross-cultural collaborations, brand authenticity and customer engagement.


Social media has undeniably transformed Dubai’s business and cultural landscape, becoming a vital component in the city’s growth. It has opened up exciting avenues for Dubai businesses to expand their reach, engage with customers, and foster cultural exchange. By bridging the gap between businesses and individuals, social media has revolutionized the way interactions occur in Dubai, leaving an enduring impact that will shape the future for years to come. Checkout some of our other articles that help you leverage your brand’s marketing, such as, Why marketers are focusing on Experiential Marketing or The Ultimate Guide to Programmatic Advertising.

Programmatic Advertising: Ultimate 2022 Guide

Programmatic Advertising: Ultimate 2022 Guide

FLC Group - Programmatic Advertising
Programmatic Advertising

What is programmatic advertising?

Programmatic advertising is the automated transaction of buying and selling advertising online. It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and placing ads on a publisher’s site.

Why choose programmatic marketing?

Following are the list of the benefits of programmatic advertising

  1. Real Time Bidding – Programmatic advertising allows us to make campaign adjustments at any point, in real time
  2. Efficiency – With the help of automation, it speeds up the process of buying and displaying ads online. Once the ad placements are purchased and the design work is complete, you can start generating new clicks or purchases right away.
  3. Transparency – In programmatic advertising, we have access to the purchase price of an ad, the platform it’s running on, the number of impressions, clicks, and other interactions. Also, you can access audience browsing and buying habits.
  4. Variety of channels – With programmatic advertising we can reach our target audience across many different channels:
    • Display
    • Video
    • Mobile
    • Native
    • CTV and more

How much does programmatic advertising cost?

Programmatic is typically traded on a CPM basis, meaning the cost per 1,000 ad impressions.

CPMs can range wildly based on the quality of the list and the level of targeting.

The higher the quality of inventory, or the more specific you want to be in your targeting, the higher the price.

Prices also vary by industry, device, format, and placement on the page.

On average, programmatic CPMs range from around $0.50 to $2 CPM.

The low cost of programmatic offers an enormous benefit for small businesses with limited marketing budgets.

If you’d like to know more about Programmatic advertising check out our website https://www.flc-me.com/ and feel free to reach out to us

Why marketers are focusing on Experiential Marketing

Why marketers are focusing on Experiential Marketing

Traditional marketing practices such as television, radio, and print advertising are known to be a form of communication that delivers the brand’s message either verbally or visually. Experiential marketing on the other hand helps the brand engage with the consumer by interacting with them through as many senses as possible. Instead of merely receiving information on the brand and its products, experiential marketing aims to create a series of events where consumers are provided with the opportunity, to taste, touch, learn and experience the product prior to making the purchasing decision.

More often than not, experiential marketing was known to be used by brands to supplement traditional marketing campaigns. However, over time brands have started to understand how independent experiential marketing programs can also strongly influence their consumers.

The primary reasons for this can be identified as the following:

  • Statistics from Blackjack Promotions state that 89% of consumers want to try a product before they buy it.
  • Brands are starting to sense how difficult it is to connect with consumers through traditional marketing methods, as they grow more and more likely to block and ignore ads.

As stated by the CMO of Mastercard, Raja Rajamannar, with the amount of clutter the consumers have to cut through on a daily basis, their attention span has been reduced to 6 seconds. In order to inspire the consumer in that amount of time, it is imperative for a brand to develop customer relationships by allowing them to co-create the brand’s marketing program. This in turn will imbed a memorable and emotional link in the consumer’s mind about the brand.

An article on AdWeek identifies how several brands such as Jaguar, Absolut, Mastercard, and more have started investing in experiential marketing to work on creating a substantial relationship with the consumer in order to induce customer loyalty. This is primarily because through experiential marketing brands can have a conversation with the consumers where there is a dialogue going back & forth hence allowing them to listen and understand their needs, wants, or concerns.

Having said all of the above, in today’s day & age the importance of social media, has slightly altered the KPIs for experiential marketing. Brands have noted that if the experience isn’t being documented and amplified on social platforms the exercise becomes worthless.

Digital Content Marketing- Your Guide to Success

Digital Content Marketing- Your Guide to Success

A common question asked by today’s marketer is, ‘Is it important for me to have a content marketing strategy for my business?’ More often than not, the answer is, ‘YES, definitely!’. In today’s blog post below, we will explore more on the what, the why & the how: ‘What is a content marketing strategy’, ‘Why it’s important’ and ‘How you can go about implementing an effective strategy’.