Ajmal - Untold Stories Launch
A fragrance launch campaign featuring mall roadshows, product sampling, and consumer engagement activities across the UAE.
500+
VIP Guests
Extensive
Influencer Attendance
Strong
Media Coverage
Premium
Brand Experience
Ajmal - Untold Stories Launch
A fragrance launch campaign featuring mall roadshows, product sampling, and consumer engagement activities across the UAE.
Marketing
Product Launch Roadshow
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Introduce Ajmal's newest collection (The Untold Stories) and drive awareness, engagement, and sales.
Objective
Multiple mall roadshows across: Mall of the Emirates, Mirdif City Center, Zahia City Center, Manar Mall, Bawadi Mall. Promoters educated customers on New Untold Stories Collection and conducted sampling.
Solution
62 Units Sold. 7,000 Total Reach.
Outcome
7,000+ reach, 62 units sold
Campaign Story
Multiple mall roadshows across: Mall of the Emirates, Mirdif City Center, Zahia City Center, Manar Mall, Bawadi Mall. Promoters educated customers on New Untold Stories Collection and conducted sampling.
Key Takeaways
- Generated awareness for a new fragrance collection
- Drove engagement through sampling and mall activations
Results and impact
7,000+ reach, 62 units sold
Ajmal organized mall roadshows and fragrance sampling experiences to drive awareness, engagement, and product sales.
AjmalFrequently asked questions
FLC Marketing Group executed mall roadshows, fragrance sampling, consumer engagement activities, and promotional support.
The campaign reached over 7,000 consumers and contributed directly to fragrance sales.
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