Al Areesh - Cafeteria Sampling
A product launch activation designed to drive awareness and product trials through cafeteria-based sampling experiences.
20,000+
Product Samples
Increased
Purchase Intent
Wide
Cafeteria Coverage
High
Positive Consumer Feedback
Al Areesh - Cafeteria Sampling
A product launch activation designed to drive awareness and product trials through cafeteria-based sampling experiences.
Marketing
Cafeteria Sampling Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Create product awareness and drive trials by giving consumers a first-hand tasting experience before making a purchase.
Objective
On-ground activation across selected cafeterias. Cafeteria staff prepared Zaki's product samples fresh on-site. Promoters collected ready samples and offered to customers for tasting. Encouragement to order directly from menu.
Solution
5,000+ people sampled
Outcome
5,000+ product trials achieved
Campaign Story
On-ground activation across selected cafeterias. Cafeteria staff prepared Zaki's product samples fresh on-site. Promoters collected ready samples and offered to customers for tasting. Encouragement to order directly from menu.
Key Takeaways
- Accelerated product trial for a new launch
- Generated immediate consumer feedback and purchase opportunities
Results and impact
5,000+ product trials achieved
Through cafeteria-based sampling activations, consumers experienced the product firsthand before making a purchase decision.
Al Areesh (Zaki's product)Frequently asked questions
FLC Marketing Group executed cafeteria sampling activities that allowed consumers to experience the product before purchase.
More than 5,000 consumers sampled the product, helping drive awareness and product trials.
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