Al Fardan Exchange – AlfaPay App 360° Launch Campaign
A 360-degree launch campaign for the AlfaPay money transfer app that combined social content, influencer activation, an immersive event stand, and performance marketing to achieve 5.1M impressions and 20,000 app installs.
5.1M
Total Impressions
20,000
App Installs
50+
Influencers Activated
Meta, Google, Events, Influencer
Channels
Al Fardan Exchange – AlfaPay App 360° Launch Campaign
A 360-degree launch campaign for the AlfaPay money transfer app that combined social content, influencer activation, an immersive event stand, and performance marketing to achieve 5.1M impressions and 20,000 app installs.
Integrated
App Launch 360° Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Driving widespread awareness and app installs for a new money transfer app across a highly diverse UAE audience spanning multiple communities and nationalities.
Objective
Launch AlfaPay with maximum visibility and download volume by reaching both local and expat audiences through an integrated 360° campaign.
Solution
FLC delivered a 360° campaign spanning social content, promotional video production, an immersive event stand experience, 50+ diverse community influencers, and targeted Meta and Google performance marketing.
Outcome
5.1M impressions, 20,000 app installs, and strong brand awareness across local and expat communities in the UAE.
Campaign Story
Al Fardan Exchange launched the AlfaPay app through a comprehensive 360° campaign built to drive awareness, showcase app features, and generate installs across local and expat audiences in the UAE. Social media content including videos, reels, and posts across Meta and Google maintained consistent brand communication throughout the campaign. Promotional video production highlighted the app's ease of use and key features, making the value proposition clear to a diverse audience. An immersive event stand allowed attendees to experience the AlfaPay app firsthand, while 50+ influencers from diverse communities amplified reach through live social content. A targeted performance marketing campaign on Meta and Google further boosted app installs and digital visibility. The campaign achieved 5.1M impressions, 20,000 app installs, and strong awareness across both local and expat communities.
Key Takeaways
- A 360° approach combining event, social, influencer, and performance channels is essential for fintech app launches targeting diverse audiences.
- Engaging 50+ community influencers ensures app awareness reaches both local and expat segments simultaneously.
- Immersive event stands drive high-quality app trials that convert better than purely digital touchpoints.
- Coordinating performance marketing with influencer content amplifies install volume at optimised cost.
Results and impact
5.1M impressions, 20,000 app installs, and strong brand awareness across local and expat communities in the UAE.
FLC launched AlfaPay with a 360° campaign combining social content, 50+ influencers, an immersive event stand, and Meta and Google performance marketing, delivering 5.1M impressions and 20,000 app installs.
Al Fardan ExchangeFrequently asked questions
FLC executed a 360° campaign with social content (Meta & Google), promotional video production, an immersive event stand, 50+ influencer activations, and targeted performance marketing.
50+ influencers from diverse communities were activated to ensure AlfaPay reached both local and expat audiences across the UAE.
The campaign delivered 5.1M impressions and 20,000 app installs, with strong awareness established across local and expat communities.
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