Americana - Win 50,000 AED Campaign
A large-scale Ramadan consumer promotion that gave shoppers the chance to win cash prizes through a Scan & Win mechanic.
100,000+
Campaign Entries
20%
Sales Uplift
High
Repeat Purchases
1M+
Campaign Impressions
Americana - Win 50,000 AED Campaign
A large-scale Ramadan consumer promotion that gave shoppers the chance to win cash prizes through a Scan & Win mechanic.
Marketing
Major Prize Promotional Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To strengthen Americana's connection with consumers during Ramadan and reward them with opportunities to win big — up to AED 50K in prizes.
Objective
Scan & Win promotion ran Feb-April 2025 across all Hypermarkets, Supermarkets and E-commerce platforms. Shoppers scanned QR code, uploaded purchase receipts for any Americana frozen products. Cash prizes of AED 50,000, AED 10,000, AED 5,000, and AED 1,000. Flyers communicated campaign details.
Solution
15,000+ people participated. 350+ Winners got cash vouchers worth AED 100,000.
Outcome
15,000+ participants, 350+ winners
Campaign Story
Scan & Win promotion ran Feb-April 2025 across all Hypermarkets, Supermarkets and E-commerce platforms. Shoppers scanned QR code, uploaded purchase receipts for any Americana frozen products. Cash prizes of AED 50,000, AED 10,000, AED 5,000, and AED 1,000. Flyers communicated campaign details.
Key Takeaways
- Increased campaign participation through attractive rewards
- Strengthened consumer engagement during Ramadan
Results and impact
15,000+ participants, 350+ winners
Through a Scan & Win promotion, Americana offered shoppers the chance to win cash prizes while boosting engagement and sales.
AmericanaFrequently asked questions
FLC Marketing Group executed the Scan & Win campaign, handled consumer registrations, and supported campaign awareness through promotional materials.
The campaign attracted over 15,000 participants and awarded prizes worth AED 100,000.
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