Columbia – In-Store Activation, Giveaways & Influencer Campaign
A three-month Columbia in-store activation combining live artist customisation, brand-aligned influencer collaboration, and shopper giveaways to drive sales and engagement. The campaign delivered 100+ customisation participants and remarkable viewer and engagement numbers.
100+
Customisation Participants
3 months (Oct–Dec 2023)
Campaign Duration
Remarkable viewer numbers
Influencer Content Performance
Robust engagement across content
Audience Engagement
Columbia – In-Store Activation, Giveaways & Influencer Campaign
A three-month Columbia in-store activation combining live artist customisation, brand-aligned influencer collaboration, and shopper giveaways to drive sales and engagement. The campaign delivered 100+ customisation participants and remarkable viewer and engagement numbers.
Digital
In-Store Activation / Influencer Campaign
UAE
2023
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Create an in-store activation that is genuinely rewarding for shoppers, drives engagement with Columbia's customisation service, and generates measurable social content from brand-aligned influencers.
Objective
Increase in-store sales, particularly for customised products, while building brand affinity through experiential retail and influencer content.
Solution
FLC designed a dual-mechanic activation pairing a live artist customisation experience with a shopper giveaway programme, supported by carefully selected brand-aligned influencers.
Outcome
100+ customisation participants, remarkable influencer viewer numbers, and robust audience engagement across the three-month campaign.
Campaign Story
Columbia wanted an in-store activation that would reward shoppers, showcase its customisation offering, and generate genuine social buzz. FLC proposed a dual-mechanic approach: pairing a live artist who customised products for both customers and visiting influencers with a giveaway programme that gave every store visitor a branded token of their visit. The influencers selected matched Columbia's outdoor and lifestyle brand image, with audience demographics and engagement rates that aligned closely with the brand's target consumer. Running across October, November, and December 2023, the activation encouraged shoppers to participate in customisation, collect giveaway items, and engage with influencer content in and around the store. Over 100 shoppers participated directly in the customisation feature, while the influencer content achieved remarkable viewer numbers and robust audience engagement — delivering on both the conversion and awareness objectives.
Key Takeaways
- Matching influencer brand alignment 2014 not just follower count 2014 produces more credible content and better audience resonance for lifestyle brands.
- Giveaways positioned as tokens of memory create a more emotionally positive retail experience that encourages organic word-of-mouth.
- Live artist customisation lowers the barrier to purchase by giving undecided shoppers an engaging reason to linger in store.
- Combining conversion mechanics with awareness drivers within a single activation delivers results across both objectives simultaneously.
Results and impact
100+ customisation participants, remarkable influencer viewer numbers, and robust audience engagement across the three-month campaign.
FLC activated Columbia stores through live artist customisation, brand-aligned influencers, and shopper giveaways — delivering 100+ customisation participants and remarkable engagement numbers over three months.
ColumbiaFrequently asked questions
A live artist offering on-the-spot product customisation for shoppers and influencers, paired with branded giveaway items given to every store visitor as a token of their visit.
Influencers were chosen based on alignment with Columbia's outdoor and lifestyle brand image, audience demographics, and engagement rates 2014 not simply follower size.
Over 100 shoppers participated in customisation, and influencer content achieved remarkable viewer numbers with robust audience engagement.
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