Duracell - Eid Celebration
A festive retail activation featuring mascot appearances, shopper engagement, and promotional giveaways during Eid.
8,000+
Interactions
High
Family Participation
Strong
Brand Visibility
Positive
Consumer Sentiment
Duracell - Eid Celebration
A festive retail activation featuring mascot appearances, shopper engagement, and promotional giveaways during Eid.
Marketing
Seasonal Activation
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Celebrate Eid and spread joy among shoppers while promoting Duracell products.
Objective
Mascot appearances at Union Coop locations (Barsha and Mirdif/Etihad Mall) on March 21-22, 2025. Promoters pushed sales advising on best battery use. Mascot engaged shoppers. Purchasers of special pack received free bunny keychain.
Solution
900+ Interactions. 150 sales recorded.
Outcome
900+ shopper interactions, 150 sales recorded
Campaign Story
Mascot appearances at Union Coop locations (Barsha and Mirdif/Etihad Mall) on March 21-22, 2025. Promoters pushed sales advising on best battery use. Mascot engaged shoppers. Purchasers of special pack received free bunny keychain.
Key Takeaways
- Created festive shopper engagement
- Increased product awareness and sales through experiential retail activities
Results and impact
900+ shopper interactions, 150 sales recorded
Duracell used mascot interactions, sales promotions, and giveaways to create a memorable shopping experience during Eid.
DuracellFrequently asked questions
FLC Marketing Group managed mascot appearances, promotional staffing, consumer engagement, and gift distribution activities.
The activation generated over 900 shopper interactions and contributed to 150 recorded sales.
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