FIX - Dubai Viral Chocolate (DDF)
A retail sales activation at Dubai Duty Free focused on increasing product visibility and driving shopper purchases.
1M+
Social Impressions
High
UGC Creation
Long Queues
Consumer Participation
Extensive
Media Coverage
FIX - Dubai Viral Chocolate (DDF)
A retail sales activation at Dubai Duty Free focused on increasing product visibility and driving shopper purchases.
Marketing
Retail Activation
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Place promoters at Dubai Duty Free and push sales.
Objective
Promoters assisted and pushed sales at Dubai Duty Free retail locations.
Solution
Increase in ROI.
Outcome
Increased shopper engagement and sales performance
Campaign Story
Promoters assisted and pushed sales at Dubai Duty Free retail locations.
Key Takeaways
- Improved product visibility at a high-traffic retail location
- Supported sales growth through promoter engagement
Results and impact
Increased shopper engagement and sales performance
Through dedicated retail promoters and product advocacy, FIX improved visibility and sales performance in a high-traffic retail environment.
FIXFrequently asked questions
FLC Marketing Group deployed trained promoters to drive sales, educate shoppers, and increase product visibility.
The activation increased customer engagement and supported stronger sales performance at Dubai Duty Free.
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