Flamin' Hot - Instore Activation
A retail launch campaign for Flamin' Hot Sriracha products featuring product sampling and an interactive AI-powered experience.
50,000+
Shopper Interactions
15,000+
Game Participants
20%
Sales Uplift
95%
Promoter Satisfaction
Flamin' Hot - Instore Activation
A retail launch campaign for Flamin' Hot Sriracha products featuring product sampling and an interactive AI-powered experience.
Marketing
Product Launch Activation
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To launch the bold new Sriracha Flamin' Hot flavor across Lay's, Cheetos, and Doritos — turning up the heat and delivering an elevated spice experience to shoppers.
Objective
High-impact sampling activation across leading retail outlets. Interactive AI Fire Filter allowing shoppers to virtually experience the fiery intensity of the new variant. Direct engagement and product tasting.
Solution
Over 500 shoppers interacted with the AI Fire Filter experience. The campaign achieved a strong 86% conversion rate, reflecting both product appeal and activation effectiveness.
Outcome
500+ AI filter interactions, 86% conversion rate achieved
Campaign Story
High-impact sampling activation across leading retail outlets. Interactive AI Fire Filter allowing shoppers to virtually experience the fiery intensity of the new variant. Direct engagement and product tasting.
Key Takeaways
- Created excitement around a new product launch
- achieved high conversion rates
- enhanced engagement through innovative AI experiences
Results and impact
500+ AI filter interactions, 86% conversion rate achieved
The campaign combined product sampling with an AI Fire Filter experience, generating high engagement and an 86% conversion rate.
Flamin' Hot / Lay's Frito-LayFrequently asked questions
FLC Marketing Group implemented a nationwide sampling campaign supported by AI-powered consumer engagement experiences.
The activation generated over 500 interactions and achieved an impressive 86% conversion rate.
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