Haribo - School Activation
A family-friendly school activation that combined mascot interactions and product sampling to build brand awareness.
12,000+
Student Engagements
8,000+
Product Samples
High
Participation Rate
Strong
Brand Recall
Haribo - School Activation
A family-friendly school activation that combined mascot interactions and product sampling to build brand awareness.
Marketing
School Event Activation
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Heighten brand recognition through engagement and sampling at school events.
Objective
Participation in German International School International Day event on Feb 14, 2025. Mascot engaged with children taking pictures. Promoter handed out Haribo Candy samples.
Solution
800 Samples handed out.
Outcome
800+ product samples distributed
Campaign Story
Participation in German International School International Day event on Feb 14, 2025. Mascot engaged with children taking pictures. Promoter handed out Haribo Candy samples.
Key Takeaways
- Built positive brand associations with families
- Increased awareness through interactive and memorable experiences
Results and impact
800+ product samples distributed
Haribo combined mascot interactions with product sampling at a school event to create memorable experiences for children and parents.
Dubai, UAEFrequently asked questions
FLC Marketing Group managed event staffing, mascot engagement, and product sampling activities at the school event.
More than 800 product samples were distributed, increasing brand awareness among children and families.
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