Kraft Heinz @ FFCC - Experiential Kitchen
Experiential kitchen showcased Heinz product versatility, strengthening HORECA partnerships across three markets.
Kraft Heinz @ FFCC - Experiential Kitchen
Experiential kitchen showcased Heinz product versatility, strengthening HORECA partnerships across three markets.
Events
HORECA Experiential Event
Future Food Council & Convention (FFCC) across UAE, Saudi Arabia, and Kuwait
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Enable HORECA partners to experience Heinz products firsthand and understand product versatility across hospitality use cases.
Objective
Enable HORECA partners to experience Heinz products firsthand and understand product versatility across hospitality use cases.
Solution
FLC built an immersive branded kitchen and tasting journey at FFCC across three markets with dishes showcasing Heinz applications.
Outcome
Strengthened partner relationships, educated stakeholders, and opened opportunities for expanded product usage across hospitality operations.
Campaign Story
Kraft Heinz created an immersive kitchen experience at Future Food Council & Convention (FFCC) across the UAE, Saudi Arabia, and Kuwait, designed to enable HORECA partners to taste and experience Heinz products firsthand. The fully branded Heinz kitchen drew guests into an engaging experience where they could taste Heinz products integrated into unique, diverse dishes featuring different applications from leading hotels, restaurants, and catering companies. The multi-location activation fostered new partnerships across all three countries while enabling existing partners to explore diverse Heinz product applications and possibilities. The experience successfully strengthened relationships with HORECA stakeholders, educated partners on product versatility, and opened pathways for expanded product usage across hospitality operations.
Key Takeaways
- FLC delivered horeca experiential event with clear on-ground execution.
- Core deliverables included Branded Heinz kitchen, Product tasting experience, HORECA partner engagement.
- The experience connected the brand with its target audience through memorable engagement.
- The campaign supported visibility, participation, and brand-building outcomes.
Results and impact
Strengthened partner relationships, educated stakeholders, and opened opportunities for expanded product usage across hospitality operations.
Experiential kitchen showcased Heinz product versatility, strengthening HORECA partnerships across three markets.
Kraft HeinzFrequently asked questions
FLC built an immersive branded kitchen and tasting journey at FFCC across three markets with dishes showcasing Heinz applications.
Branded Heinz kitchen; Product tasting experience; HORECA partner engagement; Multi-country activation; Hospitality product application showcase
Strengthened partner relationships, educated stakeholders, and opened opportunities for expanded product usage across hospitality operations.
Ready to achieve remarkable results?
Let’s build impactful campaigns that drive growth and create lasting impact.
Start a Project →