LambWeston - Taste of Dubai
An experiential activation at Taste of Dubai 2025 featuring product sampling, interactive games, and consumer engagement activities.
10,000+
Product Tastings
150+
B2B Leads
85%
Positive Consumer Feedback
High
High Footfall Engagement
LambWeston - Taste of Dubai
An experiential activation at Taste of Dubai 2025 featuring product sampling, interactive games, and consumer engagement activities.
Marketing
Experiential Marketing
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To offer consumers variety of fries while engaging them through various fun activities at the stand.
Objective
Immersive booth experience at Taste of Dubai 2025 (Dubai Media City Amphitheatre) combining product sampling with fun on-ground engagements. Visitors enjoyed tasting Ziggy Fries, Original Fries, Seasoned Wedges, and Twisters. Interactive activities included Draw Me Bot (sketch activity) and Fries Puzzle Challenge. Branded giveaways provided.
Solution
10,000+ shoppers sampled with the fries.
Outcome
10,000+ product samples distributed, strong visitor engagement
Campaign Story
Immersive booth experience at Taste of Dubai 2025 (Dubai Media City Amphitheatre) combining product sampling with fun on-ground engagements. Visitors enjoyed tasting Ziggy Fries, Original Fries, Seasoned Wedges, and Twisters. Interactive activities included Draw Me Bot (sketch activity) and Fries Puzzle Challenge. Branded giveaways provided.
Key Takeaways
- Delivered strong product trial opportunities
- increased brand visibility
- engaged over 10,000 visitors through sampling and interactive experiences
Results and impact
10,000+ product samples distributed, strong visitor engagement
Lamb Weston combined product sampling with interactive games and branded experiences, allowing over 10,000 visitors to discover its fries range.
LambWestonFrequently asked questions
FLC Marketing Group designed and managed the experiential booth, product sampling operations, and visitor engagement activities throughout the event.
The activation successfully engaged over 10,000 visitors and increased product awareness through immersive brand experiences.
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