Lays - 20% Big Saver Campaign
A UAE-wide shopper promotion that combined a Scan & Win mechanic with retail activations to drive engagement and reward consumers with cash prizes.
120,000+
Shopper Engagements
25%
Sales Uplift
95%
Stock Sell-Through
500,000+
Campaign Impressions
Lays - 20% Big Saver Campaign
A UAE-wide shopper promotion that combined a Scan & Win mechanic with retail activations to drive engagement and reward consumers with cash prizes.
Marketing
Promotional Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To offer consumers 20% more chips at the same price and the opportunity to win exciting cash prizes.
Objective
Scan & Win promotion allowing shoppers to enter a raffle draw by scanning QR code and uploading purchase receipts. Campaign ran in key retail locations including Lulu, Carrefour, and Union Coops stores from September 10th to November 9th. Cash prizes of AED 100, AED 200, and AED 500 were offered. Stand displays and flyers boosted visibility.
Solution
15,000+ people participated in the campaign. 350+ Winners got cash vouchers worth AED 100,000.
Outcome
15,000+ participants, 350+ winners, AED 100,000 in prizes awarded
Campaign Story
Scan & Win promotion allowing shoppers to enter a raffle draw by scanning QR code and uploading purchase receipts. Campaign ran in key retail locations including Lulu, Carrefour, and Union Coops stores from September 10th to November 9th. Cash prizes of AED 100, AED 200, and AED 500 were offered. Stand displays and flyers boosted visibility.
Key Takeaways
- Successfully combined retail promotion and digital engagement
- generated 15,000+ entries
- increased shopper participation through Scan & Win mechanics
Results and impact
15,000+ participants, 350+ winners, AED 100,000 in prizes awarded
Lay's drove shopper participation through a Scan & Win promotion, attracting over 15,000 participants and rewarding more than 350 winners with cash prizes.
LaysFrequently asked questions
FLC Marketing Group managed the end-to-end retail activation, including campaign staffing, QR-based promotion management, in-store branding, and shopper engagement activities.
The campaign generated over 15,000 participant entries and rewarded more than 350 winners, significantly boosting shopper engagement.
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