London Dairy - Instore Activity
An interactive in-store activation that combined product sampling with engaging games to increase consumer participation and product trials
12,000+
Product Tastings
18%
Sales Uplift
90%
Shopper Satisfaction
High
Repeat Purchase Intent
London Dairy - Instore Activity
An interactive in-store activation that combined product sampling with engaging games to increase consumer participation and product trials
Marketing
In-Store Activation
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To increase product sales and enhance brand engagement by creating an interactive and rewarding in-store experience that captures consumer attention.
Objective
Interactive engagement games (Flavor Matching and Tastebud Challenge) at Dubai Spinneys stores from 14-20 Feb 2025. Winners rewarded with 500ML ice cream tub. Non-winners and non-participants received complimentary sample cup with flavor options.
Solution
3,000+ people participated in the campaign.
Outcome
3,000+ shoppers participated
Campaign Story
Interactive engagement games (Flavor Matching and Tastebud Challenge) at Dubai Spinneys stores from 14-20 Feb 2025. Winners rewarded with 500ML ice cream tub. Non-winners and non-participants received complimentary sample cup with flavor options.
Key Takeaways
- Boosted product trial through experiential retail marketing
- Increased shopper interaction with games and rewards
Results and impact
3,000+ shoppers participated
London Dairy attracted shoppers with interactive games and free ice cream sampling, creating memorable brand experiences and increasing engagement.
London DairyFrequently asked questions
FLC Marketing Group managed the end-to-end activation, including staffing, interactive games, product sampling, shopper engagement, and prize distribution.
The campaign engaged over 3,000 shoppers, increased product trials, and strengthened brand awareness through experiential retail marketing.
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