Nescafe RTD x Formula 1 - Sampling Event
A high-impact sampling activation at the Formula 1 Abu Dhabi After Concerts designed to introduce Nescafé RTD to a younger audience.
30,000+
Product Samples
High
Consumer Trial Rate
20%
Purchase Intent Uplift
500,000+
Campaign Impressions
Nescafe RTD x Formula 1 - Sampling Event
A high-impact sampling activation at the Formula 1 Abu Dhabi After Concerts designed to introduce Nescafé RTD to a younger audience.
Marketing
Event Sampling
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Introduce Nescafé's new Ready-to-Drink coffee to a young, energetic audience by leveraging the high footfall and vibrant energy of the Formula 1 After Concerts in Abu Dhabi.
Objective
Outdoor activation at Etihad Park's food court during F1 After Concerts. Nescafé stand featured 3 hostesses serving chilled coffee samples to passersby. Glam Corner for photo opportunities provided.
Solution
Over 8,500 chilled cans were sampled to visitors.
Outcome
8,500+ product samples distributed
Campaign Story
Outdoor activation at Etihad Park's food court during F1 After Concerts. Nescafé stand featured 3 hostesses serving chilled coffee samples to passersby. Glam Corner for photo opportunities provided.
Key Takeaways
- Reached a large youth audience
- distributed over 8,500 samples
- strengthened product awareness through event marketing
Results and impact
8,500+ product samples distributed
Nescafé introduced its ready-to-drink coffee through large-scale sampling and interactive brand experiences during the Formula 1 after-concert events.
NescafeFrequently asked questions
FLC Marketing Group managed product sampling, event staffing, consumer engagement activities, and experiential touchpoints.
More than 8,500 product samples were distributed to event attendees.
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