Nestle Nido - Souq Al Freej Event
An educational family activation focused on nutrition awareness through interactive activities and reward-based engagement.
20,000+
Visitors
10,000+
Samples Distributed
High
Family Engagement
Positive
Brand Sentiment
Nestle Nido - Souq Al Freej Event
An educational family activation focused on nutrition awareness through interactive activities and reward-based engagement.
Marketing
Community Event
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Increase brand awareness about nutrition importance with NIDO and educate parents on benefits of scientifically curated milk for school-age kids.
Objective
Event at Barsha Pond Park, Dubai Jan 10-11, 2025. Quest card stamping completing image on Pixelata. Spin the Wheel for rewards. Giveaway bags with weekly planner, stickers, Connect 4, Jenga, activity books. Memory sharing opportunities.
Solution
2,000+ people participated in the activity.
Outcome
2,000+ participants engaged
Campaign Story
Event at Barsha Pond Park, Dubai Jan 10-11, 2025. Quest card stamping completing image on Pixelata. Spin the Wheel for rewards. Giveaway bags with weekly planner, stickers, Connect 4, Jenga, activity books. Memory sharing opportunities.
Key Takeaways
- Strengthened brand trust among families
- Promoted nutrition education through engaging community activities
Results and impact
2,000+ participants engaged
NIDO engaged parents and children through educational activities, rewards, and interactive experiences focused on nutrition awareness.
Nestle NidoFrequently asked questions
FLC Marketing Group managed interactive activities, educational experiences, staffing, and prize distribution throughout the event.
More than 2,000 visitors participated, strengthening awareness around child nutrition and the NIDO brand.
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