Nido x Hag Al Laila at Children's City Activation
A family-focused activation celebrating Hag Al Laila through nutrition education, children's activities, and brand engagement experiences.
5,000+
Family Interactions
2,000+
Product Samples
90%
Activity Participation
Strong
Brand Recall
Nido x Hag Al Laila at Children's City Activation
A family-focused activation celebrating Hag Al Laila through nutrition education, children's activities, and brand engagement experiences.
Marketing
Community Activation
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Celebrating Hag Al Laila with Dubai Municipality, honoring Emirati tradition while engaging families through themed activities and educating moms on the importance of child nutrition during Ramadan.
Objective
Qualified nutritionist welcomed parents, offered personalized guidance and shared insights on children's nutrition. Children participated in fun, educational activities promoting brand messages. Prize wheel with branded giveaways provided to activity completers.
Solution
Over 250 families were consulted and engaged during the activation.
Outcome
250+ families engaged and consulted
Campaign Story
Qualified nutritionist welcomed parents, offered personalized guidance and shared insights on children's nutrition. Children participated in fun, educational activities promoting brand messages. Prize wheel with branded giveaways provided to activity completers.
Key Takeaways
- Strengthened family engagement
- promoted child nutrition awareness
- successfully connected with Emirati families during a cultural celebration
Results and impact
250+ families engaged and consulted
NIDO engaged families through nutrition consultations, educational activities, and interactive experiences that promoted child nutrition awareness.
NidoFrequently asked questions
FLC Marketing Group managed event staffing, nutrition consultation zones, children's activities, and branded engagement experiences.
More than 250 families participated, creating meaningful engagement around nutrition and family wellness.
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