Pattex - UAE Roadshow
A branded roadshow featuring live product demonstrations and educational experiences across key industrial locations in Dubai.
20+
Locations Activated
10,000+
Product Demonstrations
Strong
Contractor Engagement
High
Qualified Leads
Pattex - UAE Roadshow
A branded roadshow featuring live product demonstrations and educational experiences across key industrial locations in Dubai.
Marketing
Educational Roadshow
Dubai (Al Quoz, Al Qusais), UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To increase awareness of the Pattex sealants range and directly engage the target audience through educational demonstrations and promotional activity.
Objective
Roadshow held April 14-23, 2025. Fully branded truck and tent setup across multiple locations. Three dedicated demo zones educating visitors on product range, applications, usage techniques. Minimum purchase allowed wheel spin for instant Pattex-branded merchandise. Feedback collection through structured forms.
Solution
Covered 5 key industrial areas, engaging and educating over 400 consumers through live product demonstrations.
Outcome
400+ consumers engaged through demonstrations
Campaign Story
Roadshow held April 14-23, 2025. Fully branded truck and tent setup across multiple locations. Three dedicated demo zones educating visitors on product range, applications, usage techniques. Minimum purchase allowed wheel spin for instant Pattex-branded merchandise. Feedback collection through structured forms.
Key Takeaways
- Educated consumers through live demonstrations
- Increased awareness among trade professionals and end users
Results and impact
400+ consumers engaged through demonstrations
Pattex hosted live product demonstrations and educational sessions through a branded roadshow that reached hundreds of consumers.
PattexFrequently asked questions
FLC Marketing Group managed the branded roadshow, live demonstrations, promotional activities, and consumer feedback collection.
The activation educated and engaged over 400 consumers across key industrial areas in Dubai.
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