Persil Clean Gel - Spin & Win Campaign (Across GCC)
A GCC-wide digital promotion designed to encourage consumers to switch to Persil Power Gel through rewards and incentives.
50,000+
Participants
30,000+
Samples Distributed
20%
Purchase Uplift
Multi-Market
GCC Market Execution
Persil Clean Gel - Spin & Win Campaign (Across GCC)
A GCC-wide digital promotion designed to encourage consumers to switch to Persil Power Gel through rewards and incentives.
Marketing
Multi-Market Promotional Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To encourage shoppers to Switch from Powder to Persil Power Gel and give opportunity to win exciting instant prizes.
Objective
Campaign ran Feb-March 2025 across GCC. Shoppers purchased AED 45 worth of Persil Gel, uploaded receipt on microsite, spun digital wheel. Grand prize: Custom Laundry Cabinet Voucher (Homecentre/IKEA). Other prizes: digital shopping vouchers, fabric steamer vouchers.
Solution
KSA: 8,000+ entries | UAE: 300+ entries | Oman: 200+ entries | Bahrain: 200+ entries.
Outcome
8,700+ participation entries across GCC markets
Campaign Story
Campaign ran Feb-March 2025 across GCC. Shoppers purchased AED 45 worth of Persil Gel, uploaded receipt on microsite, spun digital wheel. Grand prize: Custom Laundry Cabinet Voucher (Homecentre/IKEA). Other prizes: digital shopping vouchers, fabric steamer vouchers.
Key Takeaways
- Encouraged product switching behavior
- Successfully engaged consumers across multiple GCC markets
Results and impact
8,700+ participation entries across GCC markets
Persil used a digital Spin & Win mechanic that rewarded purchases and educated shoppers on the benefits of Power Gel.
PersilFrequently asked questions
FLC Marketing Group managed the digital promotion, consumer participation platform, receipt validation process, and prize fulfillment.
The campaign generated more than 8,700 participation entries across GCC markets and increased product awareness.
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