Revlon - Glimmer Shimmer Gloss Activation
Interactive product launch experience with influencer participation successfully drove trial and social amplification.
Revlon - Glimmer Shimmer Gloss Activation
Interactive product launch experience with influencer participation successfully drove trial and social amplification.
Events
Product Launch Activation
Mirdif City Centre, Dubai
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Introduce Revlon Glimmer Shimmer Gloss through trial, influencer content, and engaging customer experiences.
Objective
Introduce Revlon Glimmer Shimmer Gloss through trial, influencer content, and engaging customer experiences.
Solution
FLC created an interactive activation booth with games, makeovers, photo opportunities, F&B, product display, influencers, and VIP invitees.
Outcome
Drove product awareness, trial, social amplification, and memorable brand moments among beauty-conscious consumers.
Campaign Story
Revlon launched its Glimmer Shimmer Gloss with an interactive brand activation at MCC Centrepoint, designed to introduce the new product while creating engaging customer experiences. The activation featured a spin-the-wheel game, glam booth offering professional makeovers, shareable photo opportunities, food and beverages, and prominent product displays of the newly launched gloss. Invited influencers participated in the celebration, creating authentic endorsements and social content that amplified reach among beauty-conscious consumers. The comprehensive activation successfully drove product awareness, encouraged trial, and created memorable brand moments that positioned Revlon Glimmer Shimmer Gloss as a must-try beauty innovation.
Key Takeaways
- FLC delivered product launch activation with clear on-ground execution.
- Core deliverables included Activation booth, Spin-the-wheel game, Glam booth.
- The experience connected the brand with its target audience through memorable engagement.
- The campaign supported visibility, participation, and brand-building outcomes.
Results and impact
Drove product awareness, trial, social amplification, and memorable brand moments among beauty-conscious consumers.
Interactive product launch experience with influencer participation successfully drove trial and social amplification.
RevlonFrequently asked questions
FLC created an interactive activation booth with games, makeovers, photo opportunities, F&B, product display, influencers, and VIP invitees.
Activation booth; Spin-the-wheel game; Glam booth; Professional makeovers; Photo opportunities; F&B; Product displays; Influencer and VIP invitees
Drove product awareness, trial, social amplification, and memorable brand moments among beauty-conscious consumers.
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