SERES (Green Motors) – Integrated Brand Launch Across UAE
A full-funnel integrated launch campaign for premium EV brand SERES during Ramadan that combined OOH, influencer storytelling, and performance media across five digital platforms to generate 15M+ impressions and 680+ qualified leads.
15M+
Total Impressions
43K+
Total Clicks
680+
Qualified Leads
AED 64.50
Lowest CPL
SERES (Green Motors) – Integrated Brand Launch Across UAE
A full-funnel integrated launch campaign for premium EV brand SERES during Ramadan that combined OOH, influencer storytelling, and performance media across five digital platforms to generate 15M+ impressions and 680+ qualified leads.
Integrated
Integrated Brand Launch
UAE – Sharjah & Nationwide
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Launching an entirely new premium EV brand with no existing UAE market presence during a competitive Ramadan advertising period.
Objective
Build brand awareness, drive consumer engagement, and generate qualified leads that establish SERES as a credible premium EV choice in the UAE.
Solution
FLC executed a fully integrated campaign spanning OOH, showroom branding, lifestyle content, influencer partnerships, and a five-platform digital media strategy with full-funnel targeting.
Outcome
15M+ impressions, 43K+ clicks, 680+ qualified leads generated, with CPLs as low as AED 64.50 across all digital channels.
Campaign Story
SERES (Green Motors) launched in the UAE during Ramadan with a premium EV positioning campaign designed to drive awareness, engagement, and qualified lead generation. A series of brand and tactical creatives unified the visual identity across all channels, with large-scale OOH placements in Sharjah, showroom branding, and lifestyle content production highlighting elegance and innovation. Influencer partnerships delivered performance and family-focused storytelling across Instagram, TikTok, YouTube, and Snapchat. A full-funnel digital media strategy spanned Meta, Google, Snap, TikTok, and programmatic platforms, ensuring reach across every stage of the customer journey. The campaign generated 15M+ impressions, 43K+ clicks, and 680+ qualified leads at CPLs as low as AED 64.50, solidifying SERES as a bold, future-ready mobility choice in the UAE market.
Key Takeaways
- Aligning a premium EV launch with Ramadan created cultural relevance and elevated brand storytelling.
- A full-funnel approach across Meta, Google, TikTok, Snap, and programmatic maximised reach and lead quality simultaneously.
- Influencer partnerships combining performance and family-focused narratives broadened audience appeal.
- CPL efficiency at AED 64.50 demonstrates how integrated planning drives cost-effective qualified lead generation.
Results and impact
15M+ impressions, 43K+ clicks, 680+ qualified leads generated, with CPLs as low as AED 64.50 across all digital channels.
FLC launched SERES in the UAE with a Ramadan-timed integrated campaign spanning OOH, influencers, and five digital platforms, delivering 15M+ impressions, 43K+ clicks, and 680+ qualified leads at CPLs as low as AED 64.50.
SERES / Green MotorsFrequently asked questions
FLC combined large-scale OOH in Sharjah, showroom branding, lifestyle content production, and influencer storytelling to build a premium, innovation-led brand identity.
Meta, Google, Snap, TikTok, and programmatic were used in a full-funnel strategy alongside organic influencer content on Instagram, YouTube, and Snapchat.
The campaign delivered 680+ qualified leads with CPLs as low as AED 64.50, alongside 15M+ impressions and 43K+ clicks.
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