SHEGLAM - Multi-Market Activations & Brand Milestones
Synchronized multi-market campaigns combined cultural resonance with brand celebration, driving engagement across six MENA regions.
SHEGLAM - Multi-Market Activations & Brand Milestones
Synchronized multi-market campaigns combined cultural resonance with brand celebration, driving engagement across six MENA regions.
Events
Multi-Market Beauty Activations
KSA - Riyadh & Dammam, Oman, Kuwait, Qatar, Bahrain, Dubai
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Drive brand presence and community engagement through cultural Ramadan activations and a one-year anniversary milestone.
Objective
Drive brand presence and community engagement through cultural Ramadan activations and a one-year anniversary milestone.
Solution
FLC coordinated multi-market activation execution with branded setups, hostesses, F&B, coverage teams, influencers, glam experiences, and product-led touchpoints.
Outcome
Improved social presence, engagement, and customer loyalty across six MENA regions and a key retail milestone at MCC Centrepoint.
Campaign Story
SheGlam executed a dual-pronged strategy combining culturally significant moments with brand milestones across multiple markets. During Ramadan, the brand launched an immersive activation across six Middle Eastern regions, KSA (Riyadh & Dammam), Oman, Kuwait, Qatar, Bahrain, and UAE (Dubai) featuring branded stands, curated F&B, on-ground hostesses, and comprehensive coverage teams. Influencers and media created captivating content, amplifying social presence and extending reach across regional platforms. Simultaneously, SheGlam celebrated its one-year anniversary at MCC Centrepoint with an interactive activation featuring a spin-the-wheel game, glam booth with professional makeovers, Instagram-worthy photo opportunities, product displays, and exclusive influencer partnerships. Both campaigns successfully leveraged influencer partnerships and experiential engagement to drive brand presence, community interaction, and customer loyalty across diverse markets and occasions.
Key Takeaways
- FLC delivered multi-market beauty activations with clear on-ground execution.
- Core deliverables included Branded stands, Curated F&B, On-ground hostesses.
- The experience connected the brand with its target audience through memorable engagement.
- The campaign supported visibility, participation, and brand-building outcomes.
Results and impact
Improved social presence, engagement, and customer loyalty across six MENA regions and a key retail milestone at MCC Centrepoint.
Synchronized multi-market campaigns combined cultural resonance with brand celebration, driving engagement across six MENA regions.
SHEGLAMFrequently asked questions
FLC coordinated multi-market activation execution with branded setups, hostesses, F&B, coverage teams, influencers, glam experiences, and product-led touchpoints.
Branded stands; Curated F&B; On-ground hostesses; Coverage teams; Influencer partnerships; Media content; Spin-the-wheel game; Glam booth; Makeovers; Photo opportunities; Product displays
Improved social presence, engagement, and customer loyalty across six MENA regions and a key retail milestone at MCC Centrepoint.
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