Star Soda - Parks Activity
An outdoor experiential campaign that engaged consumers through live mocktail preparation and product sampling in Dubai parks.
15,000+
Interactions
10,000+
Samples Distributed
High
Family Engagement
Strong
Brand Visibility
Star Soda - Parks Activity
An outdoor experiential campaign that engaged consumers through live mocktail preparation and product sampling in Dubai parks.
Marketing
Outdoor Sampling Event
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Drive brand visibility and product trial among park visitors during peak winter season.
Objective
Sampling activation Dec 14, 2024 - Jan 5, 2025 (weekends) across 4 Dubai parks: Mamzar Park, Safa Park, Zabeel Park, Creek Park. Fresh mocktails prepared on-ground. 3 mocktail flavors served: Barbie Margarita, Crystal Blue, Virgin Mojito.
Solution
4,200+ people sampled.
Outcome
4,200+ product samples distributed
Campaign Story
Sampling activation Dec 14, 2024 - Jan 5, 2025 (weekends) across 4 Dubai parks: Mamzar Park, Safa Park, Zabeel Park, Creek Park. Fresh mocktails prepared on-ground. 3 mocktail flavors served: Barbie Margarita, Crystal Blue, Virgin Mojito.
Key Takeaways
- Increased brand awareness through outdoor experiential marketing
- Encouraged product trial in a relaxed environment
Results and impact
4,200+ product samples distributed
Star Soda engaged park visitors through live mocktail preparation and product sampling across key outdoor locations.
Star SodaFrequently asked questions
FLC Marketing Group managed live mocktail preparation, sampling operations, and consumer engagement activities across Dubai parks.
More than 4,200 consumers sampled the products, significantly increasing brand awareness and trial.
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