Starbucks Rewards App – UAE Launch Activation
An immersive influencer-led launch event overlooking the Burj Khalifa that introduced the Starbucks Rewards App to the UAE through a personalised star-themed photobooth experience, reaching 3.6M+ people through 100+ influencers and 298+ stories.
3.6M+
Total Reach
298+
Stories Generated
100+
Influencers Activated
Custom per attendee
Personalised GIFs
Starbucks Rewards App – UAE Launch Activation
An immersive influencer-led launch event overlooking the Burj Khalifa that introduced the Starbucks Rewards App to the UAE through a personalised star-themed photobooth experience, reaching 3.6M+ people through 100+ influencers and 298+ stories.
Integrated
App Launch Influencer Event
Dubai, UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Launching a new Starbucks digital loyalty app in a competitive UAE market and driving rapid consumer awareness through an impactful event.
Objective
Generate strong app awareness, buzz, and downloads through an exclusive influencer event that positions the Starbucks Rewards App as aspirational and desirable.
Solution
FLC designed a personalised star-themed influencer experience at a Burj Khalifa-view venue, activating 100+ influencers with shareable individual moments.
Outcome
298+ stories generated and a reach of 3.6M+ people, driving strong app awareness and excitement across UAE digital platforms.
Campaign Story
Starbucks introduced its Rewards App to the UAE market through an exclusive launch event held overlooking the Burj Khalifa, blending design, exclusivity, and influencer power. A custom-built stand featured a star-themed photobooth that generated personalised GIFs, creating a highly shareable and memorable brand moment. Influencers' names were lit up in stars for 60 seconds each, giving them a unique personal experience that inspired authentic social sharing. Over 100 influencers attended the event, including prominent personalities such as Kris Fade, and amplified the experience through live social coverage and posts. The event generated 298+ stories and reached more than 3.6 million people, driving significant awareness and excitement for the newly launched Starbucks Rewards App.
Key Takeaways
- Personalised shareable moments like individual star name displays inspire authentic influencer content without scripted posts.
- Exclusive venue selection (Burj Khalifa backdrop) elevates brand perception and provides an inherently share-worthy setting.
- Scaling influencer events to 100+ attendees significantly amplifies digital reach through compounded story and post sharing.
- Integrating brand functionality (app features) into the event experience drives organic product discovery.
Results and impact
298+ stories generated and a reach of 3.6M+ people, driving strong app awareness and excitement across UAE digital platforms.
FLC launched the Starbucks Rewards App with an exclusive Burj Khalifa influencer event featuring a personalised star photobooth, reaching 3.6M+ people through 100+ influencers and 298+ stories.
StarbucksFrequently asked questions
FLC designed an exclusive influencer event at a Burj Khalifa-view venue with a star-themed personalised photobooth, GIF generation, and name-lit moments for each attendee.
The event generated 298+ stories and reached 3.6M+ people through 100+ influencers including notable personalities like Kris Fade.
Each influencer's name was individually lit up in stars for 60 seconds, creating a personal, one-of-a-kind brand moment that drove authentic social sharing.
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