Vans – In-Store Customisation Activation & Influencer Campaign
An in-store influencer and artist activation showcasing Vans' live shoe customisation service, driving a significant increase in shopper numbers. The campaign achieved over 100,000 Instagram views and 50,000 impressions through seamless influencer-brand integration across three months.
100,000+
Instagram Views
50,000+
Impressions
3 months (Oct–Dec 2023)
Campaign Duration
Measurable increase in in-store shoppers
Outcome
Vans – In-Store Customisation Activation & Influencer Campaign
An in-store influencer and artist activation showcasing Vans' live shoe customisation service, driving a significant increase in shopper numbers. The campaign achieved over 100,000 Instagram views and 50,000 impressions through seamless influencer-brand integration across three months.
Digital
In-Store Activation / Influencer Campaign
UAE
2023
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
Build awareness of a new Vans customisation service and convert that awareness into increased in-store shopper traffic.
Objective
Drive footfall and highlight Vans' customisation offering by creating an in-store experience worth visiting — and sharing on social media.
Solution
FLC paired influencer in-store visits with a live artist offering bespoke shoe paintings, creating a shareable experience that blended entertainment with product discovery.
Outcome
100,000+ Instagram views, 50,000+ impressions, and a measurable uplift in shopper numbers across the three-month campaign.
Campaign Story
Vans wanted to raise awareness of a new in-store customisation service and bring more shoppers through its doors. FLC built an activation around two complementary draws: influencer visits that highlighted the customisation offering directly to shoppers in-store, and a live artist who could paint bespoke designs onto any pair of Vans chosen by the customer. The combination created an experience that was genuinely worth visiting — and filming. Influencers engaged with shoppers on the floor, demonstrated the service, and shared content that felt authentic rather than promotional. The live artist element added a performance component that made the store a destination in its own right. The campaign ran across October, November, and December 2023, producing over 100,000 Instagram views and 50,000 impressions. Shopper numbers increased notably throughout the campaign, with the seamless integration of the Vans brand with the influencer profiles cited as a key driver of results.
Key Takeaways
- Adding a live artist transforms a product service into a performance 2014 giving shoppers a reason to visit beyond purchase intent.
- Influencer-brand integration that feels organic consistently delivers higher view counts and audience engagement than scripted content.
- 100K+ Instagram views from an in-store activation demonstrates that physical retail experiences generate significant digital amplification when the concept is compelling.
- Customisation services are inherently content-friendly 2014 every personalised pair is a unique, shareable story.
Results and impact
100,000+ Instagram views, 50,000+ impressions, and a measurable uplift in shopper numbers across the three-month campaign.
FLC activated Vans' customisation service through in-store influencer visits and a live artist, generating 100K+ Instagram views, 50K impressions, and a measurable rise in shopper numbers over three months.
VansFrequently asked questions
FLC combined influencer visits with a live in-store artist who painted custom designs on any Vans chosen by shoppers, creating an experiential draw that was both entertaining and content-worthy.
The campaign achieved over 100,000 Instagram views and over 50,000 impressions through influencer and brand social content.
Shopper numbers increased notably during the campaign, with seamless influencer-brand integration credited as the key driver.
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