Yakult - Spin the Wheel Ramadan Campaign
A Ramadan-themed retail promotion that rewarded shoppers with instant prizes while increasing product awareness and engagement.
15,000+
Participants
25,000+
Samples Distributed
20%
Purchase Conversion
95%
Positive Consumer Feedback
Yakult - Spin the Wheel Ramadan Campaign
A Ramadan-themed retail promotion that rewarded shoppers with instant prizes while increasing product awareness and engagement.
Marketing
Seasonal Promotional Campaign
UAE
From problem to measurable impact
A clear view of the campaign challenge, goal, execution plan, and final outcome.
Challenge
To create brand awareness of the product along with benefits and the opportunity to win exciting instant prizes.
Objective
Spin the Wheel campaign ran March 15-21, 2025 at Spinneys Meydan HO. Shoppers bought Yakult, presented receipts, and spun wheel up to 3 times. Instant prizes included coin bank, cooler bag, and Iftar vouchers. Stand displays and flyers boosted visibility.
Solution
5,000+ people participated in the campaign. 600+ Winners got Instant prizes worth AED 10,000.
Outcome
5,000+ participants, 600+ prize winners
Campaign Story
Spin the Wheel campaign ran March 15-21, 2025 at Spinneys Meydan HO. Shoppers bought Yakult, presented receipts, and spun wheel up to 3 times. Instant prizes included coin bank, cooler bag, and Iftar vouchers. Stand displays and flyers boosted visibility.
Key Takeaways
- Enhanced product awareness during Ramadan
- Encouraged purchases through instant rewards and interactive engagement
Results and impact
5,000+ participants, 600+ prize winners
Yakult encouraged purchases and participation through a Spin & Win campaign that rewarded shoppers with instant prizes and vouchers.
YakultFrequently asked questions
FLC Marketing Group managed the promotional setup, shopper engagement activities, prize distribution, and on-ground campaign execution across retail locations.
The campaign attracted more than 5,000 participants and rewarded over 600 winners with instant prizes.
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