Positioning Al Fardan Exchange as the top choice for financial transactions in the UAE, a multi-phase, long-term marketing strategy was implemented to enhance brand visibility and customer engagement. This included creative campaigns, optimized media buying, enriched social media content, and influencer collaborations. Campaigns were centered around key occasions and corridor-specific initiatives targeting India, Egypt, and the Philippines, with a focus on conversions and transactions.
Targeted paid advertising across META, TikTok, and YouTube further strengthened market share. Product launches, including the ALFA Pay app and TravelZ Card, were key milestones. The ALFA Pay launch featured an experiential event with over 100 influencers and media, supported by a social media awareness and conversion campaign. The TravelZ Card launch integrated 3D animation videos and influencer partnerships to drive awareness and consideration, successfully building a community and shifting the customer base for the brand.