To build awareness for Al Rostamani Properties and their new project "The Waves Residence," a cohesive strategy was developed, focusing on awareness, consideration, and lead generation. The campaign began with content creation highlighting the residence’s amenities and retail spaces, followed by social media engagement, enticing branding collaterals, and media buying. High-quality visuals showcased the property’s unique features, driving interest and engagement. The paid media strategy generated over 2 million impressions and engagement, leading to qualified leads and a successful project launch.