Every Can Counts, an environmental initiative focused on aluminum recycling, launched a comprehensive awareness campaign across the UAE. The campaign, centered around the theme "Every Can Makes a Difference," delivered an engaging and educational experience that promoted sustainable practices and community involvement in recycling efforts.
The multi-faceted campaign leveraged strategic social media management across Meta platforms, generating 2.25 million impressions and 615K Reels views on Facebook, alongside 2 million impressions and 998K Reels views on Instagram. Creative content designed specifically for these platforms helped educate and engage audiences about the importance of aluminum can recycling.
Interactive roadshows and activations at six high-profile events, including COP28, featured eye-catching elements such as a Pixel Can Display, allowing the campaign to connect with over 50,000 people. These engaging experiences not only raised awareness but also resulted in the collection and recycling of more than 2,000 aluminum cans.
The campaign successfully established a strong foundation for Every Can Counts in the UAE, significantly increasing public awareness about aluminum recycling and building a community committed to environmental sustainability.