Al Ain Water - Bottle Beats Campaign

We aimed to strengthen Al Ain Water’s bond with the Asian community in the UAE by tapping into cricket enthusiasts during the ICC World Cup with the launch of the 'Bottle Beats' campaign for two consecutive years. This campaign captured the passion of UAE fans, allowing them to create and share rhythmic beats using Al Ain Water bottles. By integrating activations across hypermarkets and online, the campaign deepened brand engagement, rewarding participants with World Cup finals tickets, gifts, and creating a memorable, immersive experience.

We aimed to strengthen Al Ain Water’s bond with the Asian community in the UAE by tapping into cricket enthusiasts during the ICC World Cup