Etude House - Middle East Market Entry

Etude House successfully entered the competitive Middle Eastern beauty market by positioning itself as a fun and playful makeup brand. Targeting Arab women aged 18 to 35, the brand launched a strategic year-long influencer campaign, beginning with a buzz-worthy trip to Korea with top Mega influencers. The vibrant store opening in Dubai, Kuwait and KSA, Pre Launch Event attended by 60+ influencers, localized content creation and further fueled social media engagement. Post-launch, ongoing campaigns, including the Pink Play Concert & Roadshows in KSA, kept the momentum going. As a result, Etude House achieved impressive brand visibility with over 1.3 million engagements on Facebook and 675k on Instagram, establishing itself as a recognized name in the region’s beauty market within just one year.

Etude House successfully entered the competitive Middle Eastern beauty market by positioning itself as a fun and playful makeup brand